Translating mission statements and vision statements into to transform corporate culture is what Albert Bodamer of Bodamer Consulting, LLC discusses in the above interview filmed at NTCA’s 2014 Finance and Accounting Meeting in San Jose. Bodamer talks about how his clients have used a Balanced Scorecard (BSC) to quantify their high-level goals. The Balanced Scorecard converts the language of a mission statement into a quantitative measure in the form of Key Performance Indicators (KPI) for each employee’s performance.
He discusses the technique for how his client implemented such a system and some of the pitfalls and challenges of implementing such an approach. He also discusses how being able to measure the results has led to change and gives an example of how one marketing department implemented valuable insight from a union-member, outside plant person who had good insight due to his closeness to the customer.
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